Lowrance App Empowers Integration

Small boat electronics maker Lowrance has entered the app game with a product that enables seamless synchronization between your smartphone and the full range of Lowrance’s fishfinders and chartplotters.

The app is free to download and includes free up-to-date and detailed nautical charts from C-MAP, creation and management of all personal waypoints, routes and tracks, along with the latest marine weather, and important points of interest. The app also allows you to register your Lowrance device(s), ensuring you have the latest software, manuals, information, and tips related to your devices, as well as the ability to synchronize data, mirror, and control, right from your mobile device.

"The ability to easily manage, create, and plan your waypoints, routes, and tracks in your app and then seamlessly synchronize with your Lowrance display from anywhere on the boat right from the palm of your hand will enable anglers to spend more time doing what we love: fishing," says Lucas Steward, executive vice president of Lowrance.

The premium version, for a $14.99 annual fee, adds custom depth shading — a key feature for anglers — as well high-resolution bathymetry charts, offline maps, and global charts, Automatic Identification System (AIS), five-day weather along the route, and five-day weather overlay, GPS navigation data, and line and track record.

"While there is a lot on offer in the premium version, the simplified 'freemium' option still provides a long list of very useful and valuable technology and functionality for anglers, right to your smartphone or tablet at no cost," adds Steward.

The Lowrance app is available on both the Apple Store for iOS and Google Play for Android.