Partner With BoatUS

Partner With BoatUS

Connect your business or organization with more than 700,000 BoatUS Members and become part of a leading recreational boating community. The BoatUS partnership programs help marinas, marine-related businesses, boat dealers, brokers, advertisers, boating organizations, and online publishers build meaningful relationships with active boaters.

Whether you want to promote your marina locally, add value to a boat purchase, advertise to a boating audience, or provide resources to members of your organization, there is a BoatUS partnership opportunity designed for your type of business.

Explore the programs below to find the best fit. For sponsorship requests and general partnership inquiries, contact Partner@BoatUS.com.

Group of BoatU.S. members and staff wearing life jackets gathered on a dockside boat, talking near a marina with boats in the background.
Several powerboats and sailboats docked in a marina, with calm blue water reflecting the vessels and numerous sailboat masts in the background.

Marina Business Partner Program

The BoatUS Partner Network is a free marketing program for marinas and marine-related businesses looking to connect with BoatUS Members and increase their visibility in the boating community. Businesses that serve boat owners through products, services, repairs, storage, supplies, or destinations are eligible to participate.

Participants receive a customizable online profile featured on the BoatUS website, Member Services Locator, and BoatUS App. Profiles can be updated at any time and include business information, website links, social channels, and promotional offers.

Additional benefits include local member exposure, promotion through BoatUS channels, partnership materials, and up to $250 in annual marketing subsidies. To join, businesses simply provide basic information and offer BoatUS Members a discount of their choice.

Red “SOLD” sign attached to the bow rail of a sailboat against a clear blue sky.

Marine Dealers and Brokers

Improve the boat-buying experience by including a BoatUS Towing Membership with a customer’s new boat purchase. BoatUS provides marine dealers and brokers with an opportunity to purchase discounted Towing Memberships for their customers through an online portal.

A Towing Membership can provide new boat owners with access to dispatch assistance and on-the-water services under the applicable membership terms. Members can also use the BoatUS App to request assistance, access their membership card, and view their location.

Offering a membership at the point of sale can add a practical customer benefit while helping dealers and brokers build lasting relationships with boat owners.

Three people standing aboard a fishing boat on open water, with fishing gear visible on deck and a partly cloudy sky in the background.

Boating and Fishing Organizations

Boat clubs, yacht clubs, fishing clubs, and other boating organizations can participate in the BoatUS Cooperating Group Program. The program helps participating groups connect their members with BoatUS resources and savings on eligible services.

Participating organizations receive a personalized link that can be used on their website and in member communications. BoatUS also makes boating-related articles, press releases, marketing materials, and other content available to help organizations communicate the program to their members.

Grant Program

Boating Safety and Clean Water Resources

Organizations working to support safe boating and healthier waterways can find grants, educational resources, downloadable materials, safety-course listings, and other programs through the BoatUS Foundation.

These resources can help boating organizations, community groups, and marine businesses encourage responsible boating practices and contribute to the long-term protection of waterways.

Person sitting on the deck of a boat using a laptop, with calm waterfront docks, marina pilings, and a blue water tower visible in the background.

Online Affiliate Program

Owners of boating, marine, or outdoor lifestyle websites can earn commissions by promoting eligible BoatUS products and services through the BoatUS Affiliate Program. Approved affiliates receive personalized advertising materials and links that they can place on their website or social media channels.

When a new BoatUS Membership is purchased through an affiliate’s link, the affiliate can earn a commission under the current program terms. There is no cost to apply.

Interior view of a TowBoatU.S. vessel helm with two crew members seated at navigation controls, monitoring marine electronics and steering on the water.

TowBoatUS Business Opportunities

Explore opportunities to become a TowBoatUS towing company or pursue work as a captain. TowBoatUS providers serve BoatUS Members who need assistance on the water and operate as part of the largest boat-towing fleet in the United States.

For qualified marine professionals, this can be a great opportunity to build a towing business or join an existing TowBoatUS operation.

Find the Right BoatUS Partnership

BoatUS partnership programs create several ways for businesses and organizations to serve recreational boaters. You can promote a marina, support customers after a boat sale, reach a boating audience through advertising, provide more value to club members, earn affiliate commissions, or explore on-the-water towing opportunities.

Select the program that matches your business goals, review its requirements, and submit the requested information. For sponsorship opportunities, help selecting a program, or general inquiries, contact Partner@BoatUS.com.