West Marine has cemented an exclusive partnership with BoatUS Towing Services to offer BoatUS Towing Memberships at more than 230 stores across the country.
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SPRINGFIELD, Va., May 20, 2025 – The nation’s largest recreational boating equipment retailer, West Marine, has cemented an exclusive partnership with BoatUS Towing Services to offer BoatUS Towing Memberships at more than 230 stores across the country. The focus of the new multi-year partnership combines the benefits of the West Advantage Gold rewards loyalty program, offering 4% rewards on eligible purchases, with BoatUS Membership, offering on-water and on-road towing services and more than 25 other valuable benefits.

West Marine customers have access to BoatUS towing services provided by TowBoatUS, the nation’s largest on-water towing fleet as well as BoatUS Trailer Assist for roadside assistance, along with great BoatUS membership benefits such as a subscription to award-winning BoatUS Magazine, free MMSI number registration, discounts at marinas and fuel docks, a range of boating safety information and courses, 24/7 dispatch and more.

BoatUS Towing is also the only true national provider of towing services including 44 locations in the Great Lakes and 30 on the West Coast From Canada to the Mexico border. BoatUS also represents boaters’ right to boat when important legislation is being debated.

For the more than 725,000 current BoatUS members, they get the highest-level shopping rewards of any West Marine loyalty program.

“Our partnership aligns with BoatUS’ commitment to boating safety, ensuring that boaters have a full range of boating safety equipment available as well as on-water or on-road assistance when they need it,” said West Marine CEO Chuck Rubin.

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About Boat Owners Association of The United States (BoatUS):

Celebrating more than 55 years, BoatUS is the nation’s largest advocacy, services and safety group with more than 725,000 dues-paying members. BoatUS is the boat owners’ voice on Capitol Hill, fighting for their rights. The TowBoatUS® fleet is available 24/7 to assist our members on the water when boats break down or run aground with some 600 vessels and 300-plus locations across North America, bringing our members safely back to the launch ramp, marina or dock. On the road, we are The Boat Owners Auto Club™, helping ensure roadside trailer and tow vehicle breakdowns won’t slow you down. BoatUS offers GEICO boat insurance policies that give boat owners affordable, specialized coverage and the superior service they need. Award-winning BoatUS Magazine is the largest circulation recreational marine publication in the U.S. with engaging content that speaks to the passion for boat ownership, while our 501(c)(3) nonprofit BoatUS Foundation for Boating Safety and Clean Water offers the nation’s only free online boating safety course and many other programs that keep boaters safe and our waters clean. Visit BoatUS.com.

About West Marine:

West Marine is the leading integrated, omni‑channel provider of aftermarket products to the boating, fishing, sailing, and watersports markets in the United States. For more than fifty-five years, West Marine has been recognized as a principal resource for cruisers, sailors, anglers, yachters, and other boating enthusiasts. Founded in 1968 in Sunnyvale, California, West Marine employs approximately 3,000 crew members and operates a retail footprint of 232 stores across 38 states and Puerto Rico, and its current headquarters in Fort Lauderdale, Florida, as well as a digital footprint through its eCommerce website that reaches domestic, international, and professional customers.